Oh, the delicious irony. This bold and proud typographic error is brought to you by students at one of the highest ranked high schools in B.C...at an event designed to attract prospective students and parents to the school. This little gem was positioned in the foyer leading in to the auditorium. As I sat listening to a parade of administrators expound on the school's virtues and reputation for academic excellence, all I could think of was that forgotten "c" - missing in action but not missed one bit by its owner. A great example of how a small error can undermine credibility and create cognitive dissonance for your audience.