The web is full of gurus, have you noticed? Yep, experts abound on the interwebs, most of them seeking exaltation with a heaping dose of financial gain. Nothing wrong with that I suppose, commerce makes the world go round and egos have ruled the world since day 1. It's not my thing though so if you were looking for a guru you might want to pass me by. Try googling "get rich while you sleep" or "the secrets to women, wealth, and power" - I guarantee you will find a plethora of pontificating gurus eager to relieve you of your sheckels.

After years of working in corporate communications (read: public relations, online marketing) I have grown weary of the utter inauthenticity and artifice that informs most corporate communication policies and practices. It seems to go quite nicely though with the "scarcity" approach that many organizations and individuals are taking these days. Times are tough, it's a dog eat dog world, and we feel vulnerable and miserly. We shield our true selves (corporate and individual) with a thick veneer of PR slick and hoard all our treasures. Make no mistake, we all have treasures that we could share if we chose to. Information is the biggest chunk of gold, but time, contacts, kindness, and yes, even money are hot ticket items.

The Sow's Ear is my attempt to offer up some treasure. Information about awards, events, media queries, and cool people and things that I have come across. Ideas to spark your own PR and marketing efforts will also be forthcoming - you know, kind of a "teach a man to fish" thing. Some people don't like fishing or don't have time, in which case they hire people like me to fish for them. Either way, you're covered. Though I am not a gearhead, I do have a great fondness for new technology, especially as it pertains to business, marketing, and PR processes, so be prepared to hear me wax poetic about low-cost and free web apps that make life worth living (huh, Dad was right - the best things in life often ARE free - who knew?).


AC